Tata Teleservices Ltd (TTSL) has launched a flat per-call plan for subscribers on its CDMA network in a move that could attract customers in a market that has traditionally grown on the back of aggressive pricing.

The Pay Per Call plan breaks completely free from the usual pulse of one minute, charging subscribers a fixed charge on a per-call basis – just Re. 1 for all local calls and Rs 3 for STD calls—regardless of the duration of the call. SMS would be offered at a special price of 50 paise for both National and local messages, According to press release.

The pay-per-call product has been launched on the prepaid platform, and subscribers opting for it will be charged a daily fee of Re.1.

Tariffs for international long distance, roaming (or moving across circles) and value-added services remain unchanged, According to Anil Sardana, TTSL managing director.