Aircel launched its GSM services in Delhi on Wednesday to become the 7th operator to fight for market share in a city that boasts of both the highest per capita income in India after Chandigarh and Goa as well as a teledensity touching 90%.

Delhi already has six mobile operators — Airtel, Vodafone, Idea, MTNL, Tatas, Reliance Communication.

Aircel will offer a lifetime validity scheme for prepaid mobile customers at Rs 299. Users will be able to make local calls at Re 1 for the first minute, 60 paise for the second minute and 40 paise the third minute onwards. The connection will be available across 14,500 outlets Thursday onwards.Aircel’s business users can call and message local Aircel numbers for free while the STD Aircel to Aircel tariff will be just 50 paise.

Aircel, which sponsors Indian Premier League team Chennai Superkings and has M S Dhoni as its brand ambassador, is India’s fifth largest GSM mobile service provider with 17 million users and Delhi is the 14th circle for the company.